Company News…
060301 A 20-PRint™ or PhotoDraw™ to launch a new product?
Sheffield, England. 20-photos are pleased to announce two new photography concepts, 20-PRint™ and PhotoDraw™. Both concepts seek to increase the profile of commercial organisations with their target customers or prospects.
Aimed at either commercial organisations or Marketing Communications or Public Relations agencies working on behalf of a commercial organisation, 20-Prints™ provides a prolonged exposure to a key message or brand as the recipient of the 20-PRint™, more often than not, keeps the photograph in its original mount for more than 12 months. Our 20-PRints™ are ideal for PR events (e.g. open days, product or service launches etc) where a client funds our fees to supply photographs in "branded" mounts to guests, prospects of customers.
The PhotoDraw™ service is based on the prize draw idea, but with the use of images. Aimed at commercial organisations who want to drive targeted prospects and customers to a web site, the PhotoDraw™ allows one or a number of visitors to win a prize by visiting a web site.
Like with 20-Prints™, a commercial organisation or its marketing agency arranges an event to attract new prospects or develop relationships with an existing customer or a particular stakeholder group.
20-photos attend the event and captures images of guests. The commercial organisation or its marketing communications agency works with 20-photos to communicate the PhotoDraw™ service to attendees of the event.
The event visitors are urged to visit a nominated web site (or particular section of a web site) where the images will be published in a specified time period. Once on the site they will see if they have won a prize or a particular discount to a product or service.
The PhotoDraw™ concept offers organisations the chance to maximise return on marketing expenditure for an integrated campaign that involves event management. Specific benefits of the 20-photos PhotoDraw™ service include:
(1) Increased web site traffic of targeted prospects, customers or stakeholders
(2) Enhanced marketing data on prospects and customers
(3) Increased exposure to a key message or brand through a combination of event management and Internet promotions.
(4) The opportunity to reward customers and prospects for visiting a particular section of a web site, regardless of the outcome of a draw, through cross sell opportunities.
A representative of 20-photos says "PhotoDraw™ will add another level of value to a commercial organisation's marketing database, as well as, driving targeted prospects and customers to existing or new web sites. It is ideal for launching a new product, service or even a web site, but I am sure there are many other applications of our PhotoDraw™ concept."
He adds, "Our 20-PRints™ service is ideal for companies wanting to organise more interesting open days or communicate key messages to existing customers or prospects. I am sure an organisation could benefit from combining 20-PRints™ with our PhotoDraw™ concept to launch a new product as well as enhance a brand."
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